What Is Broad Targeting on Meta and Why Does Creative Matter More?
What broad targeting on Meta is, why your creative now does much of the targeting, and how to brief ads that find the right buyers.
CreaX Blog
Product updates, SEO tips, and guides for building high-converting landing pages with AI.
Why Is My ROAS Dropping After Scaling? Questions Answered
Why ROAS often drops when you scale ad spend, how to tell creative, audience and offer problems apart, and what to change first.
What Are TikTok Spark Ads (and Should Ecommerce Brands Use Them)?
What TikTok Spark Ads are, how they differ from regular in-feed ads, how to get a Spark code and when ecommerce brands should use them.
Are AI Influencers Worth It for Ecommerce Brands?
Are AI influencers worth it for ecommerce brands? What they are, where they help, the disclosure and trust questions, and safer options.
One-Product Store vs General Store: Which Should You Build?
One-product store, niche store or general store? Plain answers on testing speed, trust, ad creatives and scaling so you pick the right store type.
How Should You Price a Dropshipping Product?
How to price a dropshipping product so ads can work: cost stack, margin room, bundles and price testing, with a worked example.
UGC vs Influencer Marketing: What's the Difference?
UGC vs influencer marketing: who posts, who owns reach, costs and when each fits an ecommerce brand. Plus where AI UGC fits.
Why Is My CTR Low? Ecommerce Ad Questions Answered
Low CTR on your ecommerce ads? The common causes, how to diagnose them in order and creative fixes to test next.
What Size Should Ecommerce Ad Creatives Be?
Ecommerce ad creative sizes for Meta, TikTok and more: aspect ratios, safe zones and which formats to produce first.
Are AI-Generated Ads Safe to Use Commercially?
Are AI-generated ads safe to use commercially? Rights, trademarks, likeness, claims and platform rules, explained conservatively.
How Do You Know a Product Is a Winner?
How to tell if a product is a winner: the signals that matter at each stage, red flags, and when to scale or kill a test.
What Is Creative Strategy in Ecommerce Advertising?
Creative strategy explained for ecommerce: angles, hooks, formats and testing cadence, with a one-page framework you can copy.